W. Chan Kim · 2005
A business strategy guide on creating uncontested market space and establishing a distinct commercial category.
Tim Ferriss describes it as a pretty good exploration of creating your own distinct category and notes its existential importance for businesses.
Businesses must abandon crowded competitive markets to build new, uncontested operational spaces.
Content creators struggling in overcrowded niches who need to establish a distinct category of one.
Skip if you already know how to avoid standard high-frequency competition in your industry.
Summarized from what was said in 2 conversations; the quotes are below.
A speaker recommends a book written by someone else.
“if you haven't read it, read the blue ocean strategy. It is going to be increasingly critical and important, and certainly for a lot of businesses, existential in the coming years.”
Why: It will be increasingly critical and existential for businesses.
Tim Ferriss, Host on The Tim Ferriss Show#877: Q&A with Tim — The Art of Male Friendship, Mini-Retirements, Higher-Resolution Living, Reinvention in The Age of AI, and More
“So this category of one idea, blue ocean strategy, I think is a good, at least at the time I read it, which was a long time ago, 10 years ago, pretty good exploration of this.”
Why: Tim describes it as a pretty good exploration of creating your own distinct category.
Tim Ferriss, Host on The Tim Ferriss Show#860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life
Other books cited in the same episodes.
The 4-Hour Workweek
Timothy Ferriss
Discussed together in: #877: Q&A with Tim — The Art of Male Friendship, Mini-Retirements, Higher-Resolution Living, Reinvention in The Age of AI, and More (The Tim Ferriss Show) and 1 more episode
Awareness
Anthony DeMello
Discussed together in: #877: Q&A with Tim — The Art of Male Friendship, Mini-Retirements, Higher-Resolution Living, Reinvention in The Age of AI, and More (The Tim Ferriss Show)
Getting Past No
William Ury
Discussed together in: #877: Q&A with Tim — The Art of Male Friendship, Mini-Retirements, Higher-Resolution Living, Reinvention in The Age of AI, and More (The Tim Ferriss Show)
Lateral Thinking: Creativity Step by Step
Edward de Bono
Discussed together in: #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life (The Tim Ferriss Show)
Levels of the Game
John McPhee
Discussed together in: #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life (The Tim Ferriss Show)
On Writing Well
William Knowlton Zinsser
Discussed together in: #877: Q&A with Tim — The Art of Male Friendship, Mini-Retirements, Higher-Resolution Living, Reinvention in The Age of AI, and More (The Tim Ferriss Show)
Originals
Adam Grant
Discussed together in: #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life (The Tim Ferriss Show)
Radical Candor
Kim Malone Scott
Discussed together in: #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life (The Tim Ferriss Show)