David Ogilvy · 1983
A guide to advertising principles and marketing strategies that uses real-world examples to illustrate how to create effective campaigns.
David Senra recommends it because it serves as a practical resource for entrepreneurs to learn marketing and understand how to generate big ideas from the unconscious mind.
A speaker recommends a book written by someone else.
“There's a great book called Ogilvy on Advertising. I just recently reread it. It came out in the 1980s. It's written by David Ogilvy. In the book, he tells you, there's a bunch of examples on great ads and marketing.”
Why: The host believes every entrepreneur should read it because it is a no-brainer for learning about marketing.
David Senra, Host on Founders#350 How To Sell Like Steve Jobs
“So I'm going to read an actual quote from his book Ogilvie on Advertising. And he says, big ideas come from the unconscious.”
Why: Read it to learn how big ideas come from the unconscious mind after stuffing your conscious mind with information.
David Senra, Host on Founders#357 Haruki Murakami
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What I Talk About When I Talk About Running
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Zero to One
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The Fish That Ate the Whale
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Creative Selection
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Discussed together in: #350 How To Sell Like Steve Jobs (Founders)