“That was an excerpt from the preface of the book that I'm going to talk to you about today, which is The Tycoons: How Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan Invented the…”
Why: Highly recommended reading to understand the growth and expansion of the American economy post-Civil War.
The Tycoons by Charles R. Morris Host on FoundersThe Tycoons: Carnegie, Rockefeller, Gould & Morgan
“That is an excerpt from the book I'm going to talk to about today and one of the most entertaining autobiographies and just frankly craziest books…”
Why: It is described as one of the most entertaining autobiographies and craziest books ever read, featuring unbelievable honesty and personal insights.
“It's one of my favorite paragraphs in the book I'm going to talk to you about today, which is Sam Walton, the inside story of America's richest man, and it was written by Vance Trimble.”
Why: The host loves the book, has read it three or four times, and wants to run through ideas on how Walton worked and built his business.
“So that is from the beginning of the book that I'm going to talk to you about today, which is the autobiography of Michael Bloomberg. It is called Bloomberg by Bloomberg.”
Why: Highly recommended as part of dissecting Michael Bloomberg's life, business, and mindset.
“That book is The Outsiders, written by William Thurndyke. And then the other book is called Distant Force, a memoir of the Telldown Corporation and the man who created it, and that was written by George Roberts.”
Why: Provides a great overview of the remarkable similarities between Warren Buffett and Henry Singleton.
“That book is The Outsiders, written by William Thurndyke. And then the other book is called Distant Force, a memoir of the Telldown Corporation and the man who created it, and that was written by George Roberts.”
Why: To understand how Henry Singleton worked and built Teledyne.
“So that is Claude Hopkins writing the preface of his autobiography, which is called My Life in Advertising.”
Why: Highly recommended along with his other classic book for valuable lessons on selling, marketing, and advertising.
My Life in Advertising by Claude C. Hopkins Host on FoundersHow to Make Ads That Sell: Scientific Advertising by Claude Hopkins
“When you buy this book, it actually comes with a second book that he wrote, a book that he wrote maybe four decades before he wrote his autobiography, which is called Scientific Advertising.”
Why: Recommends reading both books to learn timeless principles of advertising and business success.
Scientific Advertising by Claude Hopkins Host on FoundersHow to Make Ads That Sell: Scientific Advertising by Claude Hopkins
“That was an excerpt from the book that I'm going to talk to you about today, which is Chronicles Volume 1 and is written by Bob Dylan. In fact, he wrote it with no help at all. He wrote every single word himself.”
Why: He considers it probably the best-written autobiography he has ever read, praising its mastery of language and insights into creating oneself.
“Sometimes I'd open up a book and see a handwritten note scribbled in the front. Like in Machiavelli's The Prince, there was written The Spirit of the Hustler.”
The Prince by Niccolò Machiavelli Host on Founders#429 Bob Dylan's Autobiography
“It's almost like a Christopher Nolan movie now I'm thinking of that. And his life changes when he hears the music of Woody Guthrie and then reads Woody Guthrie's autobiography, Bound for Glory, which will happen at the very end of the book.”
Why: It sings out like the radio and hits the ground running; Dylan calls it a hell of a book.
“The book that I'm gonna talk to you about today is a mind at play, how Claude Shannon invented the information age and it was written by Jimmy Soni and Rob Goodman.”
Why: It offers deep insights into Shannon's unusual personality, creative strategies, and foundational work on information theory.
“So that was from the introduction from the book I want to talk about today, which is A Small Difference, and it was written by Raymond Plank.”
Why: The speaker praises it as a fascinating diary-like book full of ideas, maxims, and entrepreneurial philosophy accumulated over seven decades.
A Small Difference by Raymond Plank Host on FoundersHow Raymond Plank Made a Fortune in Big Oil's Scraps
“That is an excerpt from the book that I'm gonna talk to you about today, which is the Nolan Variations, the movies, mysteries, and marvels of Christopher Nolan.”
Why: It is one of the host's favorite books he has ever read and provides deep insight into Christopher Nolan's unique mindset and work ethic.
“It's called The Mind of Napoleon. It's published in like 1957. The book is very hard to find but it's like 300 pages of just Napoleon in his own words…”
Why: It contains Napoleon's own words and great insights on planning and luck.
“there's this great book that I've told you about multiple times called The Return to the Little Kingdom. And the updated version is written by Michael Moritz.”
Why: It provides a phenomenal history of the first several years of Apple written by Michael Moritz.
“There's this great book called In the Company of Giants. I think it's episode like 208 or something like that. I really recommend buying it and reading it.”
Why: It is infinitely readable and full of great advice from technology company founders.
“to One, Notes on Startups or How to Build the Future, and is written by Peter Thiel and Blake Masters. So I was actually shocked. I think this is probably the only business book, maybe the only business book worth reading.”
Why: He considers it the only business book worth reading and a great prompt for thinking.
Zero to One by Peter A. Thiel Host on FoundersPeter Thiel on How to Build a Creative Monopoly
“So I found James J. Hill because Charlie Munger listed him in the book Poor Charlie's Almanac as one of his – what he thought was one of the best business operators of all time.”
Why: It features valuable business wisdom and insights on top business operators.
“For a long time, people have been asking me, can you make a podcast on failure? There's a brand new book called Steve Jobs in Exile, The Untold Story of Next and the Remaking of an American Visionary. And it was written by Jeffrey Cain.”
Why: It is an inspiring story of Steve's refusal to quit and his personal transformation.
“Daniel Lewin pointed to a passage in Ernest Hemingway's novel, The Sun Also Rises, that captured what everyone was witnessing. How did you go bankrupt? One character asked another. Two ways. Gradually, then suddenly.”
“And before I jump into this book, I want to read you a paragraph from another book because I want you to keep in mind these few sentences from this other book. This book is called The Return to the Little Kingdom.”
“That was an excerpt from the book I'm gonna talk to you about today and what I consider a nearly perfect entrepreneurial autobiography. It is Shoe Dog, written by the founder of Nike, Phil Knight.”
Why: It gives a ton of energy and teaches something new every time it is reread.
Shoe Dog by Phil Knight Host on Founders#418 Phil Knight: Founder of Nike
“That was an excerpt from the book that I want to talk to you about today, which is Arnold, the Education of a Bodybuilder. And Arnold wrote this all the way back in 1977 when he was just 30 years old.”
Why: To see how Arnold was thinking before he achieved success and understand how the principles of bodybuilding can be applied to build a business empire.
Arnold by Arnold Schwarzenegger Host on Founders#417 Arnold Schwarzenegger
“That excerpt is from the end of the book I'm going to talk about today, which is The Infinity Machine, Demis Asabas, Deep Mind, and the Quest for Super Intelligence.”
Why: It offers an incredible portrait of a remarkable human and provides a window on life's enigmas and a missionary entrepreneur.
The Infinity Machine by Sebastian Mallaby Host on Founders#416 The Relentless Missionary Creating AGI: Demis Hassabis
“The book is called Goldil, Escher, and Bach. And then the way the book is described in this book, it says it was a fire hose of a book that inspired a remarkable number of future AI scientists.”
Why: It inspired a remarkable number of future AI scientists and attacked questions about thinking as a physicist.
Gödel, Escher, Bach by Douglas R. Hofstadter Host on Founders#416 The Relentless Missionary Creating AGI: Demis Hassabis
“in fact, he said you should read one of his favorite novels, which is Ender's Game, to understand him. And there's a great overview of Demis' accomplishments before he found this book.”
Why: To understand Demis' science fiction alter ego, his capacity for endurance, and his dedication to a mission.
Ender's Game by Orson Scott Card Host on Founders#416 The Relentless Missionary Creating AGI: Demis Hassabis
“So he discovers this book that's called The Chess Computer Handbook. It's written by this guy named David Levy. And it says, Levy introduced Demis to the themes that would animate his lifelong quest to build artificial intelligence.”
Why: It introduced Demis to the themes that animated his lifelong quest to build artificial intelligence.
“That is an excerpt from the book and the talk I'm going to talk to you about today, which is Running Down a Dream, How to Thrive in a Career You Actually Love. It is written by Bill Gurley.”
Why: The host considers it one of the best talks and books, using its ideas to build his podcast.
“As Sam was thinking about all of this, the author Michael Lewis published the book Moneyball, which is a look inside the innovative approach of Oakland Athletics general manager Billy Bean to assemble a competitive baseball team on a small budget.”
Why: Sam read it in two days and loved everything about it, inspiring him to pursue his dream.
Moneyball by Michael Lewis Host on Founders#413 How To Run Down A Dream
“I read this section. I think about one of my favorite quotes comes from Brad Jacobs. Brad Jacobs wrote in his book, How to Make a Few Billion Dollars. So much of success in business and life is keeping your head in a good place.”
“There is like a 20 page afterward that I highly recommend you read. It's in Ed Catmull's autobiography called Creativity, Inc. It's called The Steve Jobs We Knew.”
Why: Highly recommended for the afterward about Steve Jobs.
“And then this part reminds me of this idea that's in Rick Rubin's book. The book is called The Creative Act. I just did an episode on it a few weeks ago.”
“I remember reading Rick Rubin's book like two weeks ago and he was talking about one of the most famous musicians that he was working with…”
The Creative Act by Rick Rubin Host on Founders#411 Tortured Into Greatness: The Life of Andre Agassi
“He wrote this great autobiography called Creativity, Inc. And what he knows is he says, without a deadline, people can always justify more time and more money in the name of making it better.”
Why: It highlights why a deadline is necessary to prevent endless spending and justification of time.
“I'm rereading the 700-page biography of Warren Buffett right now called Snowball, and it is amazing, even from a very young age, how Buffett thought of himself as a teacher.”
Why: It is an amazing biography that shows how Buffett viewed himself as a teacher from a young age.
The Snowball by Alice Schroeder Host on Founders#410 Excellent Advice for Living
“This is very similar to what when I covered Charlie Munger's fantastic biography. Damn Right is the name of the book. It's episode 221. He said something in that book that I thought was really fantastic.”
Why: It contains great insights about having colleagues and discussing complex work.
Damn Right by Janet Lowe Host on FoundersThe Singular Life of Rick Rubin
“The very first time I heard about that, I read it in this book called A Man Who Solved the Market, which was a biography of Jim Simons.”
Why: It provides great insights into how top-tier minds create space to solve difficult problems.
“That is an excerpt from the book I'm going to talk to you about today, which is Jesus, a biography from a believer, and it was written by Paul Johnson.”
Why: The host loves Paul Johnson's writing and praises his ability to use contrast and drive home points.
Jesus by Paul Bede Johnson Host on FoundersThe Life of Jesus
“It is his third album. It's called Born to Run, which is also the name of his autobiography in the book I'm going to talk to you about today.”
Why: It offers deeply honest insights into his musical genius, work ethic, and the depression that accompanied his massive success.
Born to Run by Bruce Springsteen Host on Founders#407 Bruce Springsteen Repairs the Hole in Himself
“There's a great line in his biography, Titan, that says he was not one to persist in a flawed situation.”
Titan by Ron Chernow Host on Founders#405 How Rockefeller Worked
“So there's actually a book called Conspiracy. It's written by Ryan Holiday. And there's this he's got this great description in that book about this story in Rockefeller's career.”
“The Innovators' Dilemma is one of Jensen's favorite books. One of the things that he learned from the book is that the threat often comes from the low end of the market.”
Why: It teaches that threats often come from the low end of the market.
“I remember there's this great line in this biography of Steve called Becoming Steve Jobs, which I actually think is the best biography written about him.”
Why: Considered the best biography written about Steve Jobs.
“There's this hilarious story. It's in two different books. One's in this book called Creative Selection, which is excellent. It's read three times. from this guy named Ken Kosienda, who was a programmer.”
“One of my favorite books I've read is called Hard Drive, Bill Gates and the Making of a Microsoft Empire. I've read it twice. I've done two episodes on it.”
“One of the books that I have a bunch of highlights about Bill that I want to share with you is actually Paul Allen's autobiography, but it's really interesting.”
Idea Man by Paul Allen Host on Founders#401 How Bill Gates Works
“So recently, Bill Gates just wrote an autobiography. It's called Source Code. It covers his early childhood and his life up until founding Microsoft and a few short years after that.”
“To me, that is an echo of Peter Thiel's idea that he shares in the book Zero to One. If you want to create and capture lasting value, do not build an undifferentiated commodity business.”
Why: It teaches you how to create and capture lasting value by avoiding undifferentiated commodity businesses.
Zero to One by Peter A. Thiel Host on Founders#400 The Stubborn Genius of James Dyson
“My number one recommendation has been for many years and still is to this day, James Dyson's first autobiography called Against the Odds. I covered James Dyson's…”
Why: It is his number one recommendation and helps explain a unique business-building philosophy.
“Dyson took it a step further. He wrote a book called A History of Great Inventions. It is literally an encyclopedia of great inventions. I have the book. I read it. I highlighted it.”
Why: It serves as an encyclopedia of great inventions and provides fuel and perspective.
“There is a great book on this that I'll eventually do an episode on. It's called Idea Factory. But this book has a great overview of just how important it was that Shannon chose to go down this path…”
Why: It provides a great overview of the importance of Bell Labs and technological innovation.
“I want to go, there's another book I read a long time ago called Fortune's Formula that I think actually has a better description of just how remarkable Shannon was at investing and trying to solve the puzzle of the stock market.”
Why: It gives a remarkable description of how good Shannon was at investing.
“There's several books on him, but one of his main biographies is a book called The Everything Store. And they said that Jeff, you would tell him problems about his business and he would get excited.”
Why: It illustrates how successful founders embrace problems as opportunities to increase enterprise value.
“I remember I just had dinner with Mike Ovitz and, you know, I think his autobiography is one of the best entrepreneur autobiographies ever written because he tells you about the bad shit.”
Why: one of the best entrepreneur autobiographies ever written because he tells you about the bad shit.
“This is something I learned from Michael Dell's autobiography, which was excellent. I used to say it's like they build a company that's authentic to them. Yeah, 100%. The way he says it, they build a company that's natural to them.”
Why: which was excellent.
Play Nice but Win by Michael Dell Host on FoundersMy conversation with Daniel Ek: Founder of Spotify
⚡ Critiques & Pushback
Books they argue against or name the limits of.
“what I love about one of the hidden things that people don't know is he wrote a book called The History of Great Inventions. Yeah. It's such a like, it's not, it's kind of a bland read.”
“Two years ago, Brad Jacobs wrote a book called How to Make a Few Billion Dollars. I covered it all the way back on episode 335. In the two years since the book has come out, Brad has made a few more billion dollars. So his new book has the appropriate title of How to Make a Few More Billion Dollars.”
Why: The host views Brad Jacobs's books as reference manuals that provide practical tools for mindset and business.
“Two years ago, Brad Jacobs wrote a book called How to Make a Few Billion Dollars. I covered it all the way back on episode 335. In the two years since the book has come out, Brad has made a few more billion dollars. So his new book has the appropriate title of How to Make a Few More Billion Dollars.”
“In Sun Tzu's Art of War, there should have been a chapter saying, if you have a decisive technology advantage, you can win with minimal casualties to your side.”
“If you listen to episode 329 on Port Charlie's Almanac, there's something fascinating that Charlie Munger would talk about that because several times in the book, he will analyze outside success.”
“Peterfi arrived at Jarecki's office armed with a book called Gold that he had been using to learn about commodities.”
Gold by Isaac Asimov Host on Founders#402 Thomas Peterffy: The $80 Billion Founder Who Automates Everything
“So, on episode 348, actually, when I looked this up, the summary of the episode is actually pretty good. So, on episode 348, I covered the biography, which is called The Match King,…”