“Slightly left field, but the best book anyone's ever recommended to me to read, which I now recommend to others, is The Purpose Driven Church. By a pastor called Rick Warren.”
Why: He recommends it as a guide for understanding how to build emotional investment in a community product.
The Purpose Driven Church by Rick Warren
Guest on Lenny's PodcastThis CPO regrets that product management exists | Tom Verrilli (CPO of Whatnot)