“The story is twofold. One, build software that could let advertisers serve ads across websites. This is called an ad server. And the network of websites and media, the advertisements, when people talk about paid media, it's the advertisements themselves that would run. Over the next five years, they end up building and acquiring their way to being the leading display ad network and ad server.”
Why: Provides deep background on the history of DoubleClick and digital display advertising.
David Rosenthal, Host on AcquiredGoogle Part II: Alphabet
