“I am sure it's in your list and everyone's list, but you should read, if you haven't read it, if you're trying to start a business, you should read Influence by Cialdini because that is probably the most important social science book published in the last 50 years.”
Why: It is the most important social science book published in the last 50 years.
Max Levchin, Guest on The Tim Ferriss Show#869: Max Levchin, PayPal and Affirm — The Path from The Soviet Union to Building Multi-Billion Dollar Companies (Plus: Real-World Socialism vs. Capitalism)
